Social Media Management

Bespoke Social Media Strategy

A one-time bespoke social media strategy tailored to your university, your goals, and target students. Once completed, the strategy is delivered to you to implement, test, and develop at your own speed:

Full social media audit and evaluation
Determine your target audience
Define your brand’s content pillars
Recommended content types for each platform
Market research, including competitor analysis
Define objectives and goals to track performance
Keywords and/or hashtags researched
Community and engagement advice, tailored your brand

1:1 Social Media Coaching

This service is designed to help colleges understand the current landscape of their brand on social media. Together, we’ll determine a strategy to help you understand the tools they need to reach their goals. We’ll meet weekly for 4 weeks to focus on skills, talk through any blockers, and support with next steps:

Social media mentoring, tailored to your needs
Weekly meeting to focus on your journey and build your skills
Personalised content strategy for you to use in your own time
Recommended content ideas
Recommended content types for your chosen channels
Ongoing support and collaboration

Social Media Management Package

This package is ideal for universities who do not have the time for social media but would like their brand to have more consistency online. You have the visual content (photography and/or short-form video)—you just need support in editing, captioning, and publishing this content that’s right for social media.

Up to 3 posts per week / 12-15 per month
Up to 2 social media platforms°
Monthly content calendar
Scheduling and posting on client’s behalf
Organic engagement via comments
Content creation: copywriting, custom graphics, imagery and short-form video*
Monthly reporting
Weekly meetings and check-ins
Unlimited revisions and feedback
Ongoing support and collaboration

*Requires original photography or video to be supplied by the client, we can edit and post.

°Channels offered: X (Twitter), LinkedIn, Instagram, Facebook, Threads, Mastodon, Reddit, TikTok. Note: TikTok requires original video supplied by the client—we can edit, caption, and post the video.

Social Media Management & Content Creation Package

This package is perfect for colleges who want EMA to completely manage their social media, with short-form video content and custom graphics at the forefront of their strategy.

The package includes full support—from strategy, creation, to publishing—and focuses on organically growing accounts across multiple channels. More content, more engagement, and more opportunities to connect with the college’s community.

Includes the Bespoke Social Media Strategy Package
Up to 5 posts per week / 20-25 per month
Up to 4 social media platforms°
Monthly content calendar
Scheduling and posting on client’s behalf
Organic engagement via comments
Content creation: copywriting, custom graphics, short-form video
Monthly reporting and strategy review
Weekly meetings and check-ins
Unlimited revisions and feedback
Ongoing support and collaboration

°Channels offered: X (Twitter), LinkedIn, Instagram, Facebook, Threads, Mastodon, Reddit, TikTok.

Book a call to discuss your social media strategy

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